Affordable Housing + New Retail Planned at 12001 Victory Boulevard in North Hollywood

A long underused corner of Victory Boulevard is set for a significant change, as plans move ahead for a mixed-use affordable housing project that would reintroduce consistent street facing retail to this stretch of North Hollywood. The site sits east of Laurel Canyon Boulevard along a corridor where commercial buildings are spread out and sidewalks often pull away from active storefronts.

The project at 12001 Victory Boulevard is approved for an eight story building with 294 income restricted apartments placed above 8,039 square feet of ground floor retail space. City records list SHB, LLC as the applicant. All units are designated affordable, including one manager’s unit, 59 moderate income units and 234 units set aside for households earning 80 percent AMI or below. The development is being processed through Executive Directive 1 and received several density and development incentives to support the fully affordable program.

12001 Victory Boulevard View via Sam Aslanian Architects

Plans from Sam Aslanian Architects describe a podium structure with five floors of wood framed apartments built over a three level concrete base. Residential floor area totals more than 270,000 square feet, with utilities, parking areas and service rooms organized within the podium levels. AB 2097 removes any minimum parking requirements for both the residential and commercial uses, and the project provides bicycle parking in a mix of standard, cargo and electric capable stalls within the podium levels.

South Elevation 12001 West Victory Boulevard via Sam Aslanian

A key component of the project is the reshaped street edge. Renderings show retail spaces placed directly along Victory Boulevard, with recessed entrances widening the pedestrian zone and creating room for outdoor circulation. The upper floors are organized as a series of stepped volumes that reduce the perceived height at the corner and pull open views toward Ben Avenue. Balcony groupings and alternating façade planes introduce visual breaks that help distribute the building’s mass across its full frontage.

Outdoor open space requirements are met through terraces and landscaped common areas on upper levels, providing light and air to the interior and forming smaller gathering points away from the street. The design approach gives the building several orientations for natural light while maintaining a consistent retail frontage at the sidewalk.

With NoHo West located a short distance to the south and several other affordable projects advancing under ED1 citywide, the development marks another shift in how Victory Boulevard is being reimagined. The addition of active ground floor space, combined with a large number of income restricted homes, reflects a broader effort to bring services, housing and walkable infrastructure back to commercial corridors that previously relied on wide parking fields and auto oriented uses.

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